Certificate Authentication

Errors in Matomo setup found in the research process:

• YouTube video title not passed properly in all the cases - needs to be verified
• Form tracking - there are multiple forms and just few were identified automatically due to limit in auto-identification - it should be reviewed which forms should be tracked
• Purchase goal - imported from GA4 - not mapped, not recorded
• https://emea.mitsubishielectric.com/fa/lp/mitsubishi-electric-podcast - there is high refresh rate and no further actions. Online event is not a podcast, probably this is not what people expect. Also there is a lot of direct traffic for that specific link - is all traffic tagged?
• Outside Matomo: dislocated labels on buttons in consent message on iPhone

Cases that will be mentioned on training - in case of lack of others, or as takeaways:

• “E-mail us”

• Newsletter
• Contact page
• Download whitepaper (form)

Activation questions:

• Please provide name and role in the organisation, as well which country branch you represent or the whole EMEA area is of your interest.
• Have you been working with analytics earlier? (Google Analytics or others, please note which if you’re comfortable with that)

• What are the questions you want to answer with the help of analytics data?
• What page or area of the portal is important for your work? Provide URLs
• What action on that page or related page would you consider a success of the user journey on the website? Maybe it contains a video, or a form, a file to be downloaded.
• Do you run any campaigns?
  • If yes - where are they being run (Facebook, YouTube, other)
  • What are the landing pages involved?
  • What are the targets for campaigns?

Training plan:

• Hello & introductions - who are you and what are you looking to get from the training (10m)
• What information can Web Analytics give you? (10m)
• What is Matomo Cloud and how does it work (1h 10m)
  • Matomo UI - Dashboards, Reports, Widgets
  • Features for session reporting
    • Important characteristics of website traffic - metrics & KPIs
    • Device and Location reports
    • Engagement reports
    • Reports of traffic sources
      • Tagging links
  • Features for events reporting
    • Event types available in Matomo
    • Table reports and other visualisations for particular event types
    • Transitions
    • User Flow
  • Visitor Log feature
• 15m break
• Segmentation - what is it and how to use it? (15m)
• What is your question for analytics? (4,5h)
  • Workshop discussion based on pre-training survey: each participant is pointing a goal for the analytics, and we validate how they can be achieved
  • Collection of questions (2h)
  • Lunch break - 30 minutes
  • Discussion about answers for the questions (2h)
• 10m break
• Challenges for your setup & summary (1h 20m)
  • Additional reports and features - Heatmaps, Recordings, Media, Forms, Funnels, A/B Testing, Widgets, API
  • Summary & closing Q&A 

Eventually, in case of time left, it will be used to supply additional topics like guidance for tagging links with UTM parameters or approaching additional implementations (e.g. form tracking).