Certificate Authentication

Introduction

Google Analytics Overview

• What is Google Analytics?

• Google Analytics features

Preparing the Environment

• Setting up Google Analytics

Administration

• Working with settings

Reporting

• Importing and exporting data

• Creating custom reports

• Creating and sharing dashboards

• Adding shortcuts

Data Visualizations

• Adding and comparing metrics

• Sorting data

• Creating charts and graphs

• Using the search features

Google Analytics 4

• Foundational GA4 Dimensions and Metrics

✓ Understand core metrics and dimensions to confidently analyse reports.

• User Governance

✓ Audit access, roles, and change history for Google Analytics 4 assets.

• Account Governance

✓ Audit access and security to Google Analytics 4 assets and changes.

• Launching a Universal Analytics Migration or GA Restructure

✓ Data collection and implementation from a non-technical perspective.

• App Tracking in the GA4 Era

✓ Tackle the daunting aspect of understanding app tracking in GA4 from a high-level

understanding of the who, what, and where.

• Configuration & Administration

✓ Learn best practices for organizing accounts, properties, data streams, and app

tracking, as well as the different settings in the interface and how they can affect your

data.

• User Identity & Privacy Settings

✓ Develop user measurement strategy around new privacy and compliance settings

along with opportunities and limitations with data retention, filters, Google Signals, and

ad personalization.

• Integrations With GMP Products

✓ Take advantage of the linking capabilities of GA4 to GMP products like Google Ads,

Google Ad Manager, SA360, and more.

Google Tag Manager

• Introduction

• Setting up Google Tag manager

• Track Tags

• Organising the interface

• Publishing a Tag

• The data layer

• Advanced tracking

Google Analytics 4 integration with Woo Commerce

Google Analytics 4 integration with WordPress

Google Analytics 4 for mobile application

Conclusion