Google Sheets Certificate for Agnieszka Sobczyńska
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Certificate ID:
736603
Authentication Code:
ac740
Certified Person Name:
Agnieszka Sobczyńska
Trainer Name:
Grzegorz Pruszczynski
Duration Days:
2
Duration Hours:
14
Course Name:
Google Sheets
Course Date:
2 October 2023 09:00 to 3 October 2023 09:00
Course Outline:
Introduction
Google AdWords Overview
- What is Google AdWords?
- Google AdWords features
Preparing the Environment
- Setting up Google AdWords
Launching a Campaign
- Working with Google search partners
- Targetting languages and locations
Search Ads
- Creating search ads
Keywords
- Using Google AdWords tool
- Using Google Keyword Planner
- Combining keywords and landing pages
Google AdWords Search Analytics
- Integrating Google AdWords with Google Analytics
- Reviewing statistics and performance
Bid Strategies
- Working with competition metrics
- Using automated rules
Conversion Campaign
- Using conversion tracking
- Adding a conversion tag
Remarketing
- Adding a remarketing tag
- Working with remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Viewing the finished ad
Summary and Conclusion