Certificate Authentication

Introduction

• Why web analytics?
• Adobe Analytics vs Google Analytics
• Overview of Adobe Analytics Features and Architecture

Getting Started with Adobe Analytics

• Navigating the UI
• Understanding Analysis Workspace, reports, dashboards, tools, etc.
• How Adobe collects data from website visitors

Working with Reports

• Using Report Builder
• Creating a report for mobile, video, path, visitor profile, retention, etc.
• Interpreting a report

Working with Metrics

• Understanding the terms and metrics
• Understanding conversion and traffic variables

Managing a Campaign

• Setting up a campaign
• Tracking a campaign
• Set targets and alerts

Analyzing Site Performance

• Understanding visitor behavior
• Visitor acquisition
• Visitor identification
• Visitor segmentation
• Reviwing conversion funnels
• Measuring channel performance

Collaborating with Others

• Creating an engaging dashboard
• Sharing a dashboard
• Optimizing reports and visualizations for effective decision-making

Integrating with Excel

• Using Report Builder to move data

Troubleshooting

Summary and Conclusion