Certificate ID:
799271
Authentication Code:
ffd21
Certified Person Name:
Anette Michelle Paredes Ruíz
Certified Person Email:
Trainer Name:
Diego Alberto Torrejón Reyes
Duration Days:
2
Duration Hours:
14
Course Name:
Digital Marketing
Course Date:
2025-01-28 15:00 to 2025-02-05 18:30
Course Outline:
Introduction to Digital Marketing
- Background
- Introduction
- Upcoming Trends and Examples
Search Engine Optimization and Marketing
- Understanding SEO
- Search Engine Marketing
- PPC Marketing
Digital Display Advertising
- Creating and Displaying Ads
- Targetting your Audience
Email Marketing
- Designing and Creating Email Campaigns
- Importance of Good Templates
- Spam Check
Social Media Marketing
- Importance of Content
- Engaging your users across social media
- Auto-posting and post-scheduling
- Campaigns
- Forums and their importance
- Examples
Mobile Marketing
- Understanding Mobile Marketing
- From SMS to Whatsapp
- Targetting prospect users
- Conversions and Failures
Analytics
- Need of Analytics
- Use of available metrics to improve your campaigns
- Understanding Demographics
Strategy & Planning
- Importance of Budget
- Selecting most appropriate channels
- Strategy Discussion
- Case Studies
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