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Introduction to Digital Marketing

• Background
• Introduction
• Upcoming Trends and Examples

Search Engine Optimization and Marketing

• Understanding SEO
• Search Engine Marketing
• PPC Marketing

Digital Display Advertising

• Creating and Displaying Ads
• Targetting your Audience

Email Marketing

• Designing and Creating Email Campaigns
• Importance of Good Templates
• Spam Check

Social Media Marketing

• Importance of Content
• Engaging your users across social media
• Auto-posting and post-scheduling
• Campaigns
• Forums and their importance
• Examples

Mobile Marketing

• Understanding Mobile Marketing
• From SMS to Whatsapp
• Targetting prospect users
• Conversions and Failures

Analytics

• Need of Analytics
• Use of available metrics to improve your campaigns
• Understanding Demographics

Strategy & Planning

• Importance of Budget
• Selecting most appropriate channels
• Strategy Discussion
• Case Studies